Tinder: Puddle
Brand
Date
Oct 2025
Description
This commercial campaign for Tinder, titled Puddle, explores digital interaction through a blend of live-action performance and stylized visual effects. Set within an urban stairwell, the film centres on a character navigating a surreal environment where a purple liquid manifests around her as she engages with her smartphone. The project incorporates a distinct visual language defined by its clean, vertical framing and natural daylight. By pairing realistic character work with digital enhancements, the piece highlights a specific narrative surrounding connection and modern communication in an app-based landscape.
Style
Vertical, Commercial, Clean
Techniques
VFX / visual effects
Industries
Color
Lavender
Scarlet
Pure White
Background
Road
Context
TVC / TV Commercial
Associated creatives
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