Tinder: It Starts With A Swipe
Brand
Date
Jan 2024
Description
Tinder’s 'It Starts With A Swipe' campaign shifts focus to the atmospheric tension of the early dating experience. The project captures an intimate, dimly lit restaurant setting, grounding the digital brand within a tangible, cinematic environment. Produced by agency Mischief at No Fixed Address, the piece leans into a warm, moody aesthetic through the use of analogue-inspired lighting and rich ambient tones. The film balances sharp character focus with the surrounding environment of a traditional trattoria, featuring sound design and original music by Grayson Music.
Style
Horizontal, Cinematic, Moody, Warm
Techniques
Analogue / film
Industries
Color
Cobalt
Jet Black
Background
Café
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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