TikTok / Applebee's x WinkyLux
#TasteMyFace
Project#TasteMyFace
Date
Apr 2026
Description
The #TasteMyFace campaign for TikTok, a collaborative beauty initiative involving Applebee's and WinkyLux, captures a high-energy aesthetic through a series of dynamic sequences. The production balances group dance choreography with detailed beauty shots, leaning into a vibrant, stylized lounge setting. Utilizing live-action techniques, the project features saturated color grading and atmospheric neon lighting to create a distinct visual mood. The vertical format design emphasizes quick pacing and bold fashion styling, blending the cosmetic and restaurant brand identities through movement and energetic production design.
Style
Vertical, Cinematic, Saturated, Warm
Techniques
Slow motion
Industries
Cosmetics
Color
Burnt Orange
Jet Black
Crimson
Background
Bar
Context
Advertising Campaign, Social Media / Short Form Video
Associated creatives
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