TikTok / Applebee's, WinkyLux

Apr 2026

The #TasteMyFace campaign brings together TikTok, Applebee's, and WinkyLux for a high-energy social media project. Centered on the intersection of beauty and casual dining, the production features choreographed dance sequences and distinct beauty close-ups. The visual execution utilizes saturated color palettes and atmospheric neon lighting to define the aesthetic space within a stylized restaurant setting. Developed as a vertical-first experience, the campaign leans into cinematic transitions and slow-motion sequences to maintain a fast-paced rhythm. Sound and music design for the project was provided by Heavy Duty Projects.

Vertical, Cinematic, Saturated, Warm

Slow motion

Cosmetics

Bar

Advertising Campaign, Social Media / Short Form Video