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TikTok / Applebee's

Wing-A-long!
Date

Apr 2026

Description

The Wing-A-long! campaign for Applebee's is a vertical social media initiative tailored for TikTok, centering on fast-paced visual storytelling. The project utilizes a blend of live-action technique and motion graphics, featuring vibrant, saturated visuals that emphasize the product through energetic pacing. Music and sound production for the campaign were handled by Heavy Duty Projects, ensuring the audio alignment matches the high-energy sequence of promotional text overlays and product-focused footage.

Style

Vertical, Commercial, Action, Saturated

Techniques

Motion Graphics

Industries

Fast Food

Color
Rust
Caramel
Background

Night Sky

Context

Social Media / Short Form Video

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