Tiffany & Co. presents its High Jewelry 2025 campaign, an editorial series focused on refined craftsmanship and intricate design. The imagery features model Abby Champion captured in a range of vertical and horizontal compositions that emphasize the reflective facets of the collection's diamond necklaces, watches, and brooches.
The project was executed under the creative direction of Franck Durand, with photography by Carlijn Jacobs. The visual language relies on soft lighting and clean, atmospheric blue and teal gradients to ground the high jewelry. This campaign was brought together by a team including fashion editor Katie Burnett, hair stylist Jawara, and makeup artist Sam Visser.