Therabody explores the intersection of wellness technology and daily routine in this commercial spot, 'The Landing.' The film follows a subject navigating a residential space, integrating recovery tools into a post-workout setting within a domestic environment.
Produced by Thinking Machine with production service from Papaya Films, the work leans into a clean and accessible aesthetic. The cinematography utilizes natural light and warm color grading to emphasize the integration of the device into a home context, supported by agency and creative direction from Forsman & Bodenfors. The post-production and VFX were handled by PS260 and Company 3 New York.
