Theory: Women
Brand
Date
May 2023
Description
Theory explores the material origins of its collections in this commercial campaign, tracing the journey of wool from pastoral landscapes to refined textile manufacturing. The film moves between urban environments and heritage fabric mills, emphasizing the industrial processes involved in garment production. Utilizing live-action techniques and natural light, the visual narrative highlights raw material sourcing and the artisanal aspects of the textile industry. Production was handled by Golden Projects.
Style
Horizontal, Commercial
Techniques
Natural light
Industries
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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