Theory Women 2023

About

This commercial video for Theory explores the origins of wool production, moving from city streets to pastoral sheep farms and heritage fabric mills. The sequence showcases sheep grazing in green fields, a lone lamb standing outdoors, and close-up views of raw wool handling and textile manufacturing. Natural lighting enhances the rustic and artisanal quality of the outdoor landscapes and industrial workspaces, reflecting a narrative of sustainable material sourcing. Text overlays throughout the video emphasize the journey from farm to finished garment.