Hyde Park Picture House
Brand Identity
Sep 2023
The Hyde Park Picture House brand identity project revitalises the historic cinema's visual presence through a vibrant, modular design system. Developed by Rabbithole, the identity balances the venue's traditional heritage with a contemporary aesthetic, utilising clean typography and dynamic motion graphics to unify a diverse range of screening themes. The visual system is applied across both physical and digital touchpoints, from storefront window displays to multi-panel motion graphics for screening promotions. The execution leverages moody, chiaroscuro-inspired cinematic imagery alongside structured card layouts, ensuring a cohesive promotional experience whether for specific film genres or live event programming.
Horizontal, Commercial, Clean
Streaming Platforms
