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Brand
The RealReal
ProjectI Am Real | Longform

The RealReal I Am Real | Longform 2026

Associated creatives

Team One
Team OneAgency / Creative
William McVay
William McVayProduction
William McVay
William McVayPost Production / VFX
Christin Heiduk
Christin HeidukPost Production / VFX
William McVay
William McVayMusic / Sound

Tags

man with mustacheman holding vintage cameracurly hair manman in coatvintage camera

Description

This commercial video for The RealReal's I Am Real project features a man with curly hair and a mustache navigating urban and interior settings. Scenes transition from a city street where he records with a vintage camera to a moody apartment overlooking a skyline. The cinematography employs a desaturated, cinematic color palette with atmospheric lighting. Production credits include Team One, William McVay, and Christin Heiduk.