The North Face Urban Exploration F/W 25 2025

Description

This image for The North Face project Urban Exploration F/W 25 features a portrait of a person with curly blonde hair wearing a grey jacket. The subject is positioned on a pale blue tiled surface, tilting their head upward with closed eyes. The composition uses a high-angle perspective, emphasizing the linear geometry of the tiled ground beneath the figure. The natural lighting and soft color grading create an observational, editorial tone.

Style

Editorial, Horizontal, Desaturated

Techniques

Analogue / film, Natural light

Industries

Outdoor & Performance Apparel

Color

Background

Road

Context

Advertising Campaign