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Brand
The North Face
ProjectUrban Exploration F/W 25
Back view of a person with wavy hair wearing a grey high-collar jacket against a soft, pale, misty background.

The North Face Urban Exploration F/W 25 2025

Associated creatives

Rebekka Deubner
Rebekka DeubnerPhotographer

Tags

person viewed from behindperson from behindback of headpadded jackethigh collar jacketinsulated jacketwinter jackethigh collar

Description

A portrait captured from behind features a person wearing a high-collared insulated jacket over a pale turtleneck. The subject has short, wavy hair and stands centered against a soft, luminous, desaturated background. A diffused, dreamlike blur envelops the composition, softening the edges while highlighting the outerwear silhouette and subtle logo embroidery on the shoulder.

Style

Editorial, Vertical, Desaturated, Minimalist

Techniques

Soft Light

Industries

Outdoor & Performance Apparel

Color

Taupe (70%)
Off-White (20%)

Context

Advertising Campaign