The New Forest

Jul 2025

The brand identity for The New Forest establishes a visual language rooted in environmental stewardship and local landscape storytelling. Developed by Studio Glass with illustration by Lauren Marina, the project bridges digital and physical touchpoints, ranging from station advertising posters to bespoke editorial publications and stationery sets. The aesthetic leans into an earthy palette, with motion graphics and print collateral featuring hand-drawn botanical motifs, minimalist icons, and custom typography. By integrating these assets directly into woodland settings—often layering them over moss, pine needles, or within forest canopies—the design emphasizes a connection to nature. The project leverages clean, vector-based animation alongside live-action techniques to maintain a consistent, organic feel across all brand expressions.

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