BrandThe New Forest
ProjectBrand Identity

The New Forest Brand Identity 2025
Associated creatives
Tags
Description
A light blue canvas tote bag rests against the base of a large, moss-covered tree trunk in a woodland setting. The bag features prominent brown typography reading The New Forest alongside a small mushroom and bottle illustration. A cluster of bright yellow sunflowers leans against the tree trunk beside the bag. The forest floor is scattered with fallen autumn leaves and twigs. Natural lighting illuminates the scene, capturing the natural textures of the bark and fabric.
Style
Editorial, Vertical, Warm, Clean
Techniques
Analogue / film, Natural light
Color
Sky Blue (60%)
Caramel (20%)
Golden Yellow (20%)
Background
Woodland
Context
Advertising Campaign