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BrandThe New Forest
ProjectBrand Identity
Yellow branded card and white postcard resting on a forest floor covered with pine needles, twigs, and tree bark pieces.

The New Forest Brand Identity 2025

Associated creatives

Studio Glass
Studio GlassGraphic Design
Lauren Marina
Lauren MarinaIllustration

Tags

yellow cardyellow brand cardbrand cardwhite postcardstationerybrand identity stationery

Description

This image showcases the brand identity for The New Forest, featuring custom stationery items laid directly onto a natural forest floor. A vibrant yellow card bearing the brand logo and a looping arrow graphic rests above a white postcard with detailed typography and a crest emblem. The surrounding ground is composed of scattered pine needles, dead leaves, twigs, and textured tree bark pieces, grounding the brand identity in its natural namesake environment. The flat lay composition captures earthy tones and natural textures, highlighting the organic inspiration behind the project created by Studio Glass and Lauren Marina.

Style

Vertical, Commercial, Earthy

Techniques

Natural light

Color

Golden Yellow (50%)
Pure White (50%)

Background

Forest

Context

Advertising Campaign