The New Forest Brand Identity 2025

Description

An open printed booklet titled Towns and Villages rests directly upon a patch of textured green moss and tall grass outdoors. The spread features light blue illustrations and columns of smaller photographic panels. Natural ambient lighting highlights the varied textures of the plant life surrounding the publication. The composition is captured from a high-angle perspective, emphasizing the integration of the graphic piece into the natural environment. This work was created as part of the brand identity project for The New Forest.

Style

Editorial, Vertical, Grainy

Techniques

Natural light

Color

Background

Forest

Context

Advertising Campaign