Brand
ProjectBrand Identity
The New Forest Brand Identity 2025
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Description
This animated video showcases the brand identity for The New Forest, featuring charming hand-drawn vector illustrations and typography created by Studio Glass and Lauren Marina. The sequence cycles through different colored backgrounds, displaying minimalist icons like a walking boot, beehive, and cottage surrounded by botanical flourishes. Each frame combines clean vector graphics with playful lettering and natural motifs. The motion design highlights local themes with a cohesive and charming aesthetic.