The Matcha Kyōto: Brand Identity
Brand
Date
Nov 2025
Description
The Matcha Kyōto brand identity project, developed by Other Studio, establishes a refined visual language for the specialty tea provider. The work leans into a minimalist aesthetic, utilizing a disciplined grid system that balances Latin characters with traditional Japanese script. Execution across the identity relies on precise typography and tactile material choices, incorporating textured paper stocks and raw cardboard packaging. The application spans stationery, signage, and product containers, maintaining a restrained, clean visual profile through the use of natural light and balanced negative space.
Style
Clean, Minimalist, Commercial, Horizontal
Techniques
Typography
Background
Paper Texture
Context
Advertising Campaign
Associated creatives
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