The Matcha Kyōto
Brand Identity
Nov 2025
The Matcha Kyōto brand identity project, developed by Other Studio, establishes a refined visual language for the specialty tea provider. The work leans into a minimalist aesthetic, utilizing a disciplined grid system and a clean, sans-serif typographic approach that balances Latin characters with traditional Japanese script. Executing across both digital and physical touchpoints, the design identity spans stationery, packaging, menu systems, and storefront signage. The project emphasizes tactile quality through the application of textured paper stocks and raw packaging materials, captured through precise, natural lighting and minimalist composition techniques.
Clean, Minimalist, Commercial, Horizontal
Typography
Paper Texture
Advertising Campaign
