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BrandThe Matcha Kyōto
ProjectBrand Identity
Grid of minimal branding slides displaying typography, logo variations, and layout guidelines for The Matcha Kyōto

The Matcha Kyōto Brand Identity 2025

Associated creatives

Other Studio
Other StudioGraphic Design

Tags

brand identitybrand guidelinestypography layoutlogo designgraphic design

Description

This graphic design project showcases the brand identity for The Matcha Kyōto, presented across a grid of clean, minimalist layout boards. The slides feature comprehensive typography specimens combining Latin characters and Japanese script, logo variations, grid systems, and colour specifications. The overall aesthetic is structural, precise, and editorial, emphasizing clean white backgrounds and black sans-serif lettering.

Style

Horizontal, Commercial, Clean, Minimalist, Graphic

Techniques

Typography, Vector

Industries

Beverages

Color

Pure White (80%)
Jet Black (20%)

Background

White Seamless

Context

Advertising Campaign