The Matcha Kyōto Brand Identity 2025

Description

Graphic design brand identity project for The Matcha Kyōto featuring printed paper menu sheets layered over textured cardboard packaging against a stark black background. The typography is minimalist and clean, displaying signature drinks and seasonal desserts with Japanese and English text. The physical materials emphasize tactile quality through structured paper layers and raw cardboard textures. The composition is captured directly from above with neutral lighting.

Style

Artistic, Vertical, Clean, Minimalist

Techniques

Typography

Industries

Restaurants

Color

Background

Black Seamless

Context

Advertising Campaign