Brand
ProjectBrand Identity

The Matcha Kyōto Brand Identity 2025
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Description
This brand identity presentation for The Matcha Kyōto showcases a vertical cream-coloured paper card centred against a neutral textured background. Soft, diffused shadows stretch across the upper portion of the composition, creating a quiet and minimalist atmosphere. Centred vertically on the card are dark Japanese characters, rendered in a clean and understated typeface. The visual style relies on subtle textures, muted tones, and clean framing to communicate a refined aesthetic.