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Vertical cream-coloured paper card featuring centred Japanese typography against a textured light grey wall with soft shadows.

Brand Identity 2025

Associated creatives

Description

This brand identity presentation for The Matcha Kyōto showcases a vertical cream-coloured paper card centred against a neutral textured background. Soft, diffused shadows stretch across the upper portion of the composition, creating a quiet and minimalist atmosphere. Centred vertically on the card are dark Japanese characters, rendered in a clean and understated typeface. The visual style relies on subtle textures, muted tones, and clean framing to communicate a refined aesthetic.

Style

Artistic, Vertical, Clean, Minimalist

Techniques

Typography, Natural light

Color

Cream (70%)

Medium Grey (30%)

Background

Paper Texture

Context

Advertising Campaign