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·The Loft FW26 - Inside The Frame

Full-length portrait of a male model wearing a dark buttoned cardigan and trousers against a textured plain wall.

Full-length portrait of a male model wearing a brown zip jacket over a grey cardigan and dark trousers against a plain wall

Model in dark leather jacket and grey jeans leaning against a white column in an interior setting

A man in a dark grey crewneck sweater and black trousers stands with arms crossed against a plain grey wall next to a wooden stool.

A man wearing a grey plaid blazer over a dark henley shirt and blue jeans against a neutral wall.

Man wearing dark tailored blazer resting chin on hand against a plain studio backdrop for Massimo Dutti

Portrait of a young man wearing a black crewneck sweater indoors against a neutral background

Full-length portrait of a male model wearing a dark suit and polo shirt standing beside a wooden chair.

A man leaning against a white wall with folded arms wearing a dark crewneck sweater over a patterned collared shirt and dark trousers.

Man wearing a grey suit jacket and trousers holding a black leather bag while standing in an architectural interior

Man wearing a dark jacket and trousers leaning against a wall next to a sculptural chair

Man seated on a black chair wearing a blazer and jeans against a plain studio background.

Man wearing a black blazer over a blue sweater sitting against a plain light wall

Massimo Dutti The Loft FW26 - Inside The Frame 2026

About

Massimo Dutti’s 'The Loft FW26 - Inside The Frame' campaign presents a series of editorial portraits that explore contemporary menswear through a lens of minimalist architecture and refined tailoring. Photographed by Ed Martin, the collection highlights the intersection of modern silhouettes and quiet, domestic environments. Featuring model Henry Kitcher, the imagery utilizes a restrained palette and soft, natural light to draw attention to fabric textures—ranging from structured wool blazers to layered knitwear and denim. The compositions, which incorporate elements like geometric wooden furniture and neutral plaster backgrounds, lean into an editorial, monochrome, and clean aesthetic. Casting direction by Ander Gaztelu and makeup artistry by Sonia Pena complement the polished, approachable tone of the project.