The Home Depot: The Test Lab
Brand
Date
May 2024
Description
The Home Depot presents The Test Lab, a retail-focused commercial series highlighting the benefits of the Pro Xtra loyalty program. Featuring presenters Chris and Yvonne from Reclaim Karma, the production explores professional tips and program advantages within a modern studio showroom setting. The project utilizes a clean, live-action technique, centering the conversation around a kitchen island against a backdrop of geometric tiled walls and cabinetry. Graphic overlays detail loyalty program features throughout the dialogue. The creative direction for the campaign was led by the agency Trade School.
Style
Horizontal, Commercial, Clean
Industries
Color
Jet Black
Pure White
Background
Showroom
Context
Brand Film / Corporate Video
Associated creatives
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