The Home Depot presents The Test Lab, a retail-focused commercial series highlighting the benefits of the Pro Xtra loyalty program. Featuring presenters Chris and Yvonne from Reclaim Karma, the production explores professional tips and program advantages within a modern studio showroom setting.
The project utilizes a clean, live-action technique, centering the conversation around a kitchen island against a backdrop of geometric tiled walls and cabinetry. Graphic overlays detail loyalty program features throughout the dialogue. The creative direction for the campaign was led by the agency Trade School.
