The Home Depot
Joe Porter
Brand
ProjectJoe Porter
Date
May 2024
Description
The Home Depot presents a creative musical performance featuring unconventional instrumentation for its Joe Porter project. The film showcases a group of musicians utilizing DIY-inspired percussion and wind instruments constructed from hardware store staples such as PVC pipes, grills, and garden tools. Set within a garden center, the performance leans into a lively, lifestyle-focused aesthetic. The live-action technique captures the musicians against the backdrop of seasonal gardening supplies and floral inventory, utilizing natural daylight to highlight the textures of the makeshift gear and the surrounding retail environment.
Style
Lifestyle, Vertical, playful
Industries
Big Box Retail
Color
Charcoal
Navy
Pure White
Background
Retail Store
Context
Social Media / Short Form Video
Associated creatives
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