The Greater Good Fresh Brewing Co.: Brand Identity

Nov 2020

Studio Blackburn developed a comprehensive brand identity for The Greater Good Fresh Brewing Co., establishing a visual language that balances industrial utility with modern graphic design. The project encompasses packaging, custom typography, and collateral that maintain a consistent aesthetic across all consumer touchpoints. Key assets include technical packaging design, a modular icon set, and bold typographic layouts that lean into a minimalist style. The identity is applied across various formats, ranging from outdoor advertising and print collateral to the product design of the brewing hardware itself. Through the use of graphic infographics and hard light photography, the branding reinforces the company’s focus on clean, structured communication. The identity system provides a versatile framework for both digital and physical applications, from eco-friendly crate packaging to promotional posters.

Commercial, Clean, Horizontal

Advertising Campaign