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The Greater Good Fresh Brewing Co.

Brand Identity
Brand
The Greater Good Fresh Brewing Co.
ProjectBrand Identity
Date

Nov 2020

Description

Studio Blackburn developed the brand identity for The Greater Good Fresh Brewing Co., establishing a visual system that leans into a minimalist and graphic aesthetic. The project encompasses a comprehensive suite of assets, ranging from custom typography and icon sets to structured packaging design and brand guidelines. The execution is characterized by a clean, deliberate approach to product presentation. Packaging for various beverage varieties, including Bavarian Pilsner and dark fruit blends, utilizes bold typography and precise layouts. This identity extends across physical touchpoints, including outdoor advertising and point-of-sale materials, where the use of hard light and natural daylight enhances the brand's graphic impact.

Style

Commercial, Clean, Horizontal

Color
Jet Black
Context

Advertising Campaign

Associated creatives

Studio Blackburn
Studio BlackburnGraphic Design
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