The Eames Institute
Brand Identity
Jun 2022
The Eames Institute brand identity project establishes a visual language centered on high-contrast geometric forms and precise typography. By incorporating vibrant color palettes of red, yellow, and blue, the identity utilizes clean, vector-based graphic elements to build a modular system across physical and digital media. The design language features distinct numerical sequences and minimalist soundwave-inspired motifs to define the brand's aesthetic presence. Executed by Manual, Moment, Covers, and HATO, the work applies this structured typographic approach to a range of collateral including archival storage systems, outdoor signage, and animated motion graphics. The project integrates commercial print techniques with deliberate, geometric layouts to maintain a cohesive visual identity.
Horizontal, Commercial, Clean
Typography
