Epidemic Sound
Brand Identity
Apr 2025
Epidemic Sound introduces a refreshed brand identity that spans digital, physical, and motion-based touchpoints. The project employs a refined minimalist aesthetic, utilizing crisp typography and a neutral color palette to ground the brand, while layering in experimental graphic treatments and oil paint textures for visual impact. Strategy, idea, design, audio, and art direction were led by Bold Scandinavia. The identity project extends into immersive activations and merchandise design, featuring contributions from 3D and motion specialists Untitled Services, custom lettering by Nuform Type, and retouching by Parsley Studio. Voiceover work was provided by Michael Krass, with Manual developing the immersive activation components.
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