The Eames Institute Brand Identity 2022
Associated creatives
Tags
Description
A series of six vertical rectangular wooden blocks stand upright in a neat row against a seamless grey studio backdrop. Each block is painted a distinct colour or finished in natural wood and features bold black typography displaying numerical sequences with the letter m. From left to right, the blocks feature natural wood grain with zeroes, yellow with tens, orange with twenties, pink with thirties, purple with forties, and blue with fifties. Soft studio lighting casts subtle, elongated shadows to the right of each block across the surface. The arrangement showcases clean lines, precise spacing, and an experimental typographic approach designed for The Eames Institute.
Style
Horizontal, Commercial, Clean, Minimalist
Color
Background
Grey Seamless
Context
Advertising Campaign