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Gustini: Brand Identity

Brand
Gustini
Date

Aug 2024

Description

Gustini’s brand identity project translates food and beverage culture into a cohesive visual system. The work utilizes custom typography, vibrant color palettes, and geometric motion graphics to establish a contemporary aesthetic. Through a mix of minimalist layouts and bold, vector-based illustrations, the brand presence extends from digital web interfaces to physical packaging design. Creative development for the project was led by Koto, Tyrone Ormsby, and HATO, with type design contributions from Formagari. The identity leverages clean graphic execution, pairing custom letterforms with thematic food-related iconography and dynamic 3D renders to ensure a consistent visual rhythm across various touchpoints.

Style

Commercial, Minimalist

Color
Jet Black
Context

Brand Film / Corporate Video

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