Logo
Browser window showing a type design website with a purple panel featuring tree branches and a white panel with a black goblet graphic
Typography showcase featuring custom alphabet characters with food icons for Gustini brand identity.
Gustini brand logo surrounded by whole and halved fresh yellow lemons on a pale cream background.
Three circular black icon designs featuring wine bottles and food motifs on a pale cream background for Gustini brand identity
Cardboard shipping box branded with Gustini logos on a light surface beside a black panel with white typography reading The Edit Vol. 146

Gustini Brand Identity 2024

About

Gustini’s brand identity project translates food and beverage culture into a cohesive visual system. The work utilizes custom typography, vibrant color palettes, and geometric motion graphics to establish a contemporary aesthetic. Through a mix of minimalist layouts and bold, vector-based illustrations, the brand presence extends from digital web interfaces to physical packaging design. Creative development for the project was led by Koto, Tyrone Ormsby, and HATO, with type design contributions from Formagari. The identity leverages clean graphic execution, pairing custom letterforms with thematic food-related iconography and dynamic 3D renders to ensure a consistent visual rhythm across various touchpoints.

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