The Coca-Cola Company: Gold Peak
Date
Jul 2023
Description
The Coca-Cola Company showcases the Gold Peak tea range in this commercial spot, focusing on the tactile elements of the beverage. The production employs high-speed freeze and macro cinematography to capture the movement of tea leaves and the pour of the iced tea. Created with support from agency VML UK, the work leans into a warm, moody aesthetic. The visual narrative emphasizes texture through slow-motion sequences and detailed shots of packaging and ingredients, moving from condensation-covered bottles to amber-hued liquid pours.
Style
Horizontal, Commercial, Moody, Warm
Techniques
Macro, High-speed / freeze, Slow motion
Industries
Color
Rust
Golden Yellow
Context
TVC / TV Commercial
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