The Broad
TEEN | 60" | 1080X1920
Brand
ProjectTEEN | 60" | 1080X1920
Date
May 2026
Description
The Broad presents this vertical video campaign, capturing a group of young friends as they explore the museum’s contemporary art galleries. The footage leans into a clean, live-action aesthetic, showcasing candid interactions and shared moments of connection against the backdrop of abstract paintings and sculptures. Natural light plays a significant role, filtering through the building's distinctive architecture to illuminate the gallery spaces. Production was handled by GREATERGOOD, focusing on an authentic, playful tone throughout the 60-second spot.
Style
Vertical, Commercial, playful, Clean
Techniques
Natural light
Industries
Festivals & Events
Color
Charcoal
Beige
Navy
Background
Museum
Context
Advertising Campaign, Social Media / Short Form Video
Associated creatives
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