The Broad
TEEN | 15" | 1920X1080 b
Brand
ProjectTEEN | 15" | 1920X1080 b
Date
May 2026
Description
The Broad museum introduces a youthful perspective on its contemporary galleries with the TEEN campaign. This 15-second video, produced by GREATERGOOD, focuses on a diverse group of young adults exploring the museum’s iconic white architecture and large-scale abstract installations. The piece employs a live-action technique to document candid interactions and shared experiences among friends. By utilising clean, natural lighting, the film highlights the crisp textures of the museum interior alongside the subjects' casual attire, creating an accessible entry point to the institution’s cultural space.
Style
Horizontal, Cinematic, Clean
Industries
Festivals & Events
Color
Navy
Beige
Jet Black
Background
Museum
Context
Brand Film / Corporate Video
Associated creatives
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