The Broad presents this fifteen-second vertical video, a social-first production showcasing a group of teenagers navigating the museum's modern art galleries. The project leans into a live-action technique, capturing the interaction between young visitors and various large-scale abstract paintings throughout the exhibition spaces.
Produced by GREATERGOOD, the piece relies on natural indoor lighting to illuminate the clean, cinematic aesthetic of the gallery environment. The edit alternates between candid, unrehearsed group moments and structured, deliberate poses against the museum walls.
