The Broad
FAMILY | 60" | 1080X1920
Brand
ProjectFAMILY | 60" | 1080X1920
Date
May 2026
Description
The Broad presents FAMILY, a 60-second vertical video campaign exploring the intersection of contemporary art and shared experience. Produced by GREATERGOOD, the piece follows a young girl and her family as they navigate the museum's galleries and sculptural installations. Employing a documentary approach, the film leans into a playful, live-action technique to capture candid moments of discovery within the architectural space. The vertical format prioritizes intimate observations of the visitors’ interactions with the exhibits, maintained through a clean visual aesthetic.
Style
Documentary, Vertical, playful, Clean
Industries
Festivals & Events
Color
Pure White
Jet Black
Blush
Background
Gallery
Context
Brand Film / Corporate Video
Associated creatives
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