The Broad
FAMILY | 30" | 1080X1080
Brand
ProjectFAMILY | 30" | 1080X1080
Date
May 2026
Description
The Broad presents a 30-second campaign spot centered on the museum experience, highlighting a family’s engagement with contemporary art installations. The piece captures observational moments within the galleries, documenting interactions with figurative sculptures and large-scale photography. Produced by GREATERGOOD, the spot leans into a clean, live-action technique to showcase the museum interior. Bathed in natural daylight, the vertical-format film focuses on the discovery of the collection within the institution's distinct architectural environment.
Style
Documentary, Vertical, Clean
Industries
Festivals & Events
Background
Gallery
Context
Advertising Campaign
Associated creatives
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