The Broad
FAMILY | 15" | 1920x1080
Brand
ProjectFAMILY | 15" | 1920x1080
Date
May 2026
Description
The Broad museum invites visitors into its contemporary galleries with the 15-second spot, FAMILY. Produced by GREATERGOOD, the piece follows a young gallery-goer as she explores the museum, capturing candid interactions between visitors and modern artworks. The project leans into a playful, live-action technique, utilizing bright, clean indoor lighting to frame the museum’s white-walled architecture. By focusing on the experience of discovery, the film highlights the intersection of public engagement and arts-based entertainment.
Style
Vertical, Cinematic, playful, Clean
Industries
Festivals & Events
Color
Blush
Denim
Background
Gallery
Context
Brand Film / Corporate Video
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