The Broad presents DATE, a 30-second promotional film set within the institution's contemporary art galleries. The footage captures a couple exploring the museum’s architectural spaces, moving through expansive white-walled rooms, past sculptures, and into the Infinity Mirror Room.
Produced by GREATERGOOD, the spot leans into a cinematic, live-action technique to document the cultural experience. The edit utilises clean, natural lighting and dynamic camera movements to highlight the museum’s layout and curated art installations.
