The Broad
DATE | 30" | 1080x1080
Brand
ProjectDATE | 30" | 1080x1080
Date
May 2026
Description
The Broad presents this thirty-second campaign, capturing the visitor experience through a documentary-style lens. The footage follows a young couple navigating the museum’s galleries and immersive installations, focusing on candid interactions within the reflective mirror rooms and exhibition spaces. Produced by GREATERGOOD, the spot employs editorial framing and a moody aesthetic to define the museum environment. The live-action technique emphasizes the scale of the architecture and the tactile nature of viewing art, grounding the narrative in observation.
Style
Documentary, Horizontal, Moody
Industries
Festivals & Events
Background
Museum
Context
Brand Film / Corporate Video
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