The Broad
DATE | 15" | 1080x1920
Brand
ProjectDATE | 15" | 1080x1920
Date
May 2026
Description
The Broad presents this 15-second digital spot, capturing a series of intimate moments as a couple navigates contemporary exhibition spaces. Directed for vertical, short-form viewing, the film leans into a documentary-style approach, focusing on the interplay between the subjects and the museum’s large-scale installations. Produced by GREATERGOOD, the project utilizes natural lighting and a clean, observational aesthetic to ground the viewer within the museum environment. The execution emphasizes movement through white-walled galleries and interaction with reflective sculptures, maintaining a steady, reflective pace throughout the sequence.
Style
Documentary, Vertical, Clean
Industries
Festivals & Events
Color
Pure White
Medium Grey
Navy
Background
Gallery
Context
Social Media / Short Form Video
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