This 15-second digital spot for The Broad captures the museum experience through a quiet, observational lens. The project follows a couple as they navigate the institution's galleries, interacting with contemporary installations and exhibition spaces.
Produced by GREATERGOOD, the piece utilises a vertical format designed for mobile viewing. The visual narrative relies on natural gallery lighting to highlight the museum’s architectural details, balancing intimate close-ups with wide-angle shots of the environment. Integrated text overlays frame the sequence, anchoring the cinematic, live-action footage within the context of a museum visit.
