The Broad presents a short-form promotional spot, DATE, designed for digital engagement. The 15-second piece documents the visitor experience within the museum, following a couple as they navigate contemporary art galleries and large-scale installations.
Produced by GREATERGOOD, the video utilizes a documentary approach to capture the interplay between patrons and the space. The work leans into a clean, natural light aesthetic that emphasizes the modern architecture and reflective surfaces of the gallery interior.
