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BrandThe Big Favorite
ProjectBrand Identity
Outdoor billboard display featuring The Big Favorite brand identity campaign with typography and imagery of a man in white underwear.

The Big Favorite Brand Identity 2020

Associated creatives

Regrets Only
Regrets OnlyGraphic Design

Tags

billboard campaignoutdoor billboardbrand identityThe Big Favoriteadvertising postertypography poster

Description

An outdoor billboard installation displays the brand identity campaign for The Big Favorite, created by Regrets Only. The poster layout is divided into repeating panels featuring bold white typography against blue and yellow floral imagery, alongside profile photography of a man wearing a white t-shirt and underwear. The display is mounted on an exterior wall above a concrete sidewalk, with an electrical box visible near the top frame.

Style

Horizontal, Commercial, Clean

Techniques

Typography

Industries

Public Awareness

Color

Pure White (50%)
Royal Blue (30%)
Lemon (20%)

Background

Street

Context

Out of Home (OOH)