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Thames Water: Bin It

Date

Jan 2025

Description

Thames Water presents 'Bin It,' a commercial project centered on public awareness within a domestic setting. The spot utilizes a live-action technique to navigate a realistic household environment, featuring a woman moving through a kitchen and hallway space. Developed in collaboration with agency partner AdSmart from Sky, the project employs clean, natural lighting to frame everyday interactions. The campaign emphasizes a straightforward, grounded visual approach to communicate its message.

Style

Horizontal, Commercial, Clean

Color
Jet Black
Pure White
Background

Kitchen

Context

TVC / TV Commercial

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