Thames Water: 0-4
Brand
Date
Jan 2025
Description
Thames Water presents '0-4,' a commercial campaign centered on household water usage and domestic safety. The project leans into a candid, naturalistic aesthetic, utilizing live-action footage to observe everyday interactions within a residential setting. The creative direction, led by the team at AdSmart from Sky, employs a warm visual palette and natural light to maintain an intimate tone throughout the narrative. The execution focuses on relatable, quiet moments of parenthood and home maintenance.
Style
Vertical, Commercial, Warm, Clean
Techniques
Natural light
Color
Jet Black
Pure White
Background
Bathroom
Context
TVC / TV Commercial
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