Thames Water
0-4
Brand
Project0-4
Date
Jan 2025
Description
Thames Water presents '0-4,' a commercial campaign aimed at domestic water safety and utility awareness. The project features a candid, live-action domestic scene that highlights daily interactions within a residential bathroom setting. With creative direction from AdSmart from Sky, the film leverages a warm and clean visual aesthetic. By utilizing natural light to capture an intimate moment between a parent and child, the execution focuses on everyday utility interactions in a relatable home environment.
Style
Vertical, Commercial, Warm, Clean
Techniques
Natural light
Color
Jet Black
Pure White
Background
Bathroom
Context
TVC / TV Commercial
Associated creatives
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