Hellmann's
Sweet Sandwich Time (feat. Andy Samberg, Elle Fanning) - Super Bowl Ad
Brand
Date
Jan 2026
Description
Hellmann's makes a high-profile entry to the Super Bowl stage with its Sweet Sandwich Time campaign. The spot leans into a theatrical, musical narrative that unfolds within a retro-styled diner setting, anchored by performances from Andy Samberg and Elle Fanning. Developed in collaboration with agency partners including VML US, The Sasha Group, and Village Marketing, the production relies on cinematic framing and warm lighting to build its narrative. The project serves as a clear showcase of live-action technique within the CPG and packaged food industry.
Style
Horizontal, Cinematic, Warm
Industries
CPG / Packaged Food
Color
Navy
Pure White
Background
Café
Context
TVC / TV Commercial
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