Logo
An arrangement of black business cards featuring embossed typography and white contact information details for TeaMaa.
Black and white TeaMaa branded packaging cards resting on a textured yellow surface surrounded by scattered tea leaves
Black tea pouch with a light green label resting on rocks against a blurred botanical background
Two branded white paper bags with black labels set against a dark reflective background with a dark stone piece.
Folded white paper brochure with abstract green leaf and black bowl graphic resting on scattered dried flowers
Close-up of black tea pouches on metal shelves next to a wooden pillar, alongside a view of a tea shop interior.
A laptop displaying the TeaMaa e-commerce website showing a product arrangement of tea packaging, a flower, and a ceramic bowl.
An arrangement of black business cards featuring embossed typography and white contact information details for TeaMaa.

TeaMaa Brand Identity 2022

About

TeaMaa’s brand identity project establishes a visual language centered on minimalist precision and organic botanical motifs. The work spans digital and physical touchpoints, including an e-commerce interface, structural packaging, and printed collateral that emphasize a refined, monochromatic aesthetic. Central to the brand expression is a series of matte black pouches and white paper bags, paired with typography-focused labels and natural textural elements. The project features graphic design and web development by Tino Nyman, with photography by Aleksi Tikkala. Supporting visuals integrate illustration by Piia Emilia, interior design by Yatofu, and copywriting by Evelin Kaks. The execution leans into clean minimalist design, 3D render/CGI for product showcases, and high-contrast low-key / chiaroscuro photography.

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