Team Dr Joseph
Deodorant - New Product Launch
Brand
Date
Apr 2025
Description
Team Dr Joseph introduces its latest range of skincare deodorants with a commercial campaign centered on clean, minimalist aesthetics. The project features the Daily Comfort and Botanical Freshness variants, highlighting the brand’s focus on natural formulations and tactile packaging design. The series, captured by photographer Kirsty Dawn, utilizes soft directional lighting to cast gentle shadows across warm, neutral surfaces. The imagery incorporates botanical elements such as lavender and sage to convey the product’s sensory profile within a serene, earthy environment.
Style
Vertical, Commercial, Minimalist
Techniques
Soft Light
Industries
Skincare
Color
Off-White
Context
Advertising Campaign
Associated creatives
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