Field of Play
Puresport Case Study
Brand
ProjectPuresport Case Study
Date
Jul 2022
Description
Field of Play delivers a refined product photography series for Puresport, documenting the brand’s wellness supplement and oil range. The visual execution employs a clean, minimalist aesthetic, using polished surfaces and controlled studio lighting to emphasize the graphic elements of the packaging. Photographer Kirsty Dawn employs a blend of moody, low-key chiaroscuro and soft, directional light to highlight the brand's distinct color-blocked, striped design language. The series leans into a polished, high-contrast look, grounding the collection in a dark, architectural studio environment.
Style
Commercial, Minimalist, Vertical
Background
Black Seamless
Context
E-commerce / Product
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