Team Dr Joseph: Brand Identity

Jul 2023

This comprehensive brand identity project for Team Dr Joseph captures the intersection of organic skincare and refined design. The visual language leans into a minimalist aesthetic, utilizing natural light and an earthy, neutral color palette to emphasize the brand’s commitment to transparency and botanical ingredients. Through a blend of macro photography and clean commercial product staging, the project establishes a cohesive presence across both physical packaging and digital interfaces. The creative execution was led by graphic design studio Headless Horse, working in collaboration with photographers Kirsty Dawn and Richard Gaston. The project spans multiple touchpoints, including e-commerce UI design, detailed packaging, and atmospheric brand editorial that mirrors the raw, tactile quality of the product range. Techniques such as 3D rendering and delicate logo animation further ground the identity in a high-end, modern sensibility.

Minimalist, Commercial, Clean, Horizontal

E-commerce / Product