Logo
Close up of a woman applying white skincare cream to her cheekbone with her finger
Clear skincare toner bottle with wooden cap standing upright on a pale textured surface beside three small stones
Close-up portrait of a woman with closed eyes and natural makeup, overlaid with a circular logo for Team Dr Joseph.
Glass jar of Team Dr Joseph moisturizing cream with a wooden lid on a textured neutral surface
Five skincare bottles and jars from Team Dr Joseph arranged in a row on a neutral surface against a matching backdrop.
Close-up of a clear skincare bottle labeled purifying cleansing gel resting on a neutral textured surface
Close-up macro shot of transparent skincare serum liquid droplets resting on a smooth cream-colored surface.
Team Dr Joseph skincare products including a jar of purifying facial cream and a bottle of serum on a textured surface.
Four mobile phone mockups displaying the Team Dr Joseph e-commerce website interface on a textured background
Unfolded black and white skincare product packaging box flat lay with botanical illustration on grey background
Close up of a woman applying white skincare cream to her cheekbone with her finger
Clear skincare toner bottle with wooden cap standing upright on a pale textured surface beside three small stones
Close-up portrait of a woman with closed eyes and natural makeup, overlaid with a circular logo for Team Dr Joseph.

Team Dr Joseph Brand Identity 2023

About

This comprehensive brand identity project for Team Dr Joseph captures the intersection of organic skincare and refined design. The visual language leans into a minimalist aesthetic, utilizing natural light and an earthy, neutral color palette to emphasize the brand’s commitment to transparency and botanical ingredients. Through a blend of macro photography and clean commercial product staging, the project establishes a cohesive presence across both physical packaging and digital interfaces. The creative execution was led by graphic design studio Headless Horse, working in collaboration with photographers Kirsty Dawn and Richard Gaston. The project spans multiple touchpoints, including e-commerce UI design, detailed packaging, and atmospheric brand editorial that mirrors the raw, tactile quality of the product range. Techniques such as 3D rendering and delicate logo animation further ground the identity in a high-end, modern sensibility.

Brand

Team Dr Joseph

Credits

Headless Horse
Graphic Design
Kirsty Dawn
Photography
Richard Gaston
Photography

Industries

Skincare

Styles

MinimalistCommercialCleanHorizontal
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