Team Dr Joseph
Brand Identity










Jul 2023
This brand identity project for skincare label Team Dr Joseph establishes a cohesive visual language rooted in minimalist design and natural textures. By blending editorial portraiture with clean product photography, the work emphasizes the brand's focus on high-end, organic-inspired cosmetics and transparency. Graphic design by Headless Horse balances clean typography and structured layouts with earthy tones, while photography by Kirsty Dawn and Richard Gaston employs macro techniques and soft natural lighting to highlight the tactile quality of the packaging. The identity extends across digital platforms, print catalogues, and physical storefronts, utilizing a consistent palette of neutral tones and geometric precision to bridge nature with clinical skincare solutions.
Minimalist, Commercial, Clean, Horizontal
Skincare
E-commerce / Product
