Target: Wellness Perfectly Picked For You
Brand
Date
Jan 2026
Description
Target's 'Wellness Perfectly Picked For You' campaign presents a vibrant look at the modern retail experience. The commercial follows shoppers as they navigate store aisles, selecting a diverse array of lifestyle goods ranging from fitness equipment to personal care products. Developed with creative direction from Anomaly LA, the live-action spot utilizes clean compositions and natural retail lighting to emphasize product accessibility. The work centers on the visual rhythm of the shopping environment, capturing a variety of merchandise through crisp close-ups and dynamic camera movement.
Style
Horizontal, Commercial, Clean
Industries
Background
Retail Store
Context
TVC / TV Commercial
Associated creatives
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